Hologic’s digital ecosystem included 15+ corporate sites and more than 100 campaign microsites across multiple business units—creating costly fragmentation, inconsistent UX, and real compliance risks.

My role:

Led digital and brand strategy across Hologic’s global web ecosystem

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Directed cross-functional governance across 25+ stakeholders and agency partners

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Defined brand, UX, and content standards across digital channels

  • 20% increase in traffic

  • 30% increase in engagement

  • $1.9M pipeline

  • Acquia Award

Impact (highlights)

  • Built and directed team of 5 in‑house creatives and 12 agency/contractor partners.

  • Established enterprise solution for corporate sites and led global Web Experience Council with a weekly decision cadence.

  • Led migration of corporate sites onto a shared codebase and launched a Brand Design System for consistency and compliance.

Team & Governance

  • Established a higher bar for how Hologic shows up as a brand by eliminating fragmented brand experiences.

  • Ensured regulatory compliance

  • Delivered significant maintenance savings while turning the web ecosystem into a growth channel.

Why it Mattered

The new digital design system and shared codebase assured that Hologic’s UX and brand was consistent no matter where a customer or investor was.

Product page for health care professionals.

Breast cancer awareness campaign.

Patient-facing content.

I led the development of custom page components and templates that were designed strike the right balance between enforcing brand standards and allowing flexibility for specialized campaigns and audience-specific marketing. These components were designed to evolve with the creative and marketing team’s needs for new functionality. By closely overseeing these changes I assured brand compliance and guarded the integrity of the UI.

In order to assure that future digital work would adhere to the brand and content strategy we made, I led the creation of a robust Figma-based design system that gave internal teams and agency partners everything they needed to produce digital collateral aligned with Hologic’s digital standards.

The team: This work was supported by agency partners including Jakala, PharmaForward and Edelman who advised on solutions, UX, analytics and design. Hologic’s in-house creative team of designers was also critical to the build’s success. All decisions were guided by Hologic’s cross-divisional and global web governance team, which I led.