About
For more than 15 years, I've helped organizations make complex things clearer, build brands people believe in, and turn strategy into work that moves people. My work sits at the intersection of creative leadership, brand strategy and digital experience — bringing together the big-picture thinking and hands-on creative direction needed to make ideas real.
My background in journalism taught me to start with the story: What are we trying to say? Who needs to hear it? What will make them care? Since then, I've brought that same curiosity to healthcare, education, technology, nonprofits and startups — leading teams, shaping brands, launching new offerings and helping organizations navigate significant change.
How I Work
I go deep before I go broad. I want to understand how an organization is positioned, who shapes decisions, what audiences actually need, where the friction lives and what success looks like.
From there, I build the strategy, creative direction and systems that allow good work to happen — whether that's evolving a brand, launching something new, creating a design system, transforming a digital experience or building a team and the ways of working around it.
I believe the best creative work does more than look good. It makes something complicated feel clear, gives people a reason to care, and gives an organization the tools to keep doing good work.
Working with me as an advisor
When an organization needs senior-level brand and creative thinking without a long-term commitment, I offer focused engagements with clear scope and defined outcomes. You always know what you're getting, what it costs, and what you'll walk away with.