Strategic brand and digital work, on a timeline that fits your organization.

Whether your digital presence is underperforming, your brand has outgrown its messaging, or you're building something new and need a strategic foundation — I offer focused, senior-level engagements that move fast and deliver real outcomes.

Website & Content Diagnostic

ONE WEEK / $4,800

Is your website helping visitors take action—or creating friction?

Your website should help prospective customers, donors, partners, investors, or employees quickly understand who you are, what you offer, and why it matters.

When it doesn't, the causes are often a combination of content, messaging, user experience, and information architecture. Before investing in a redesign or major content effort, it helps to understand where the biggest opportunities lie.

This one-week diagnostic identifies the highest-impact barriers and provides a clear roadmap for improvement.

What's Included

1) Website Review

2) Competitive Scan

3) Strategic Recommendations

Deliverables

At the end of the engagement, you'll receive:

A scored website assessment
Key findings and observations
Prioritized recommendations
Quick wins that can be implemented immediately
A roadmap for future improvements

What Happens Next?

Some organizations use the diagnostic as a standalone roadmap.

Others choose to continue into focused strategy work or ongoing advisory support.

Depending on your goals, next steps may include:

Messaging and content strategy
Information architecture and content planning
Website redesign planning
Brand and design system development
Digital governance and optimization
Fractional strategic support

BOOK A 15-MINUTE CALL

Or write me at strategy@jenifer-snow.com

Brand & Messaging System

FOUR WEEKS / $18,000-$20,000

Create a clear, consistent foundation for how your organization communicates.

Many organizations evolve faster than their messaging. As offerings expand, audiences diversify, and teams grow, it becomes harder to communicate what makes the organization distinct. The result is inconsistent language, fragmented content, and a brand experience that feels less cohesive than the organization itself.

This sprint helps clarify your positioning, articulate your value, and create a shared messaging foundation that teams can use consistently across channels.

What's Included

1) Discovery & Review

2) Audience & Positioning Assessment

3) Messaging Framework Development

4) Strategic Recommendations