Driving brand and digital transformation that builds trust at every digital touchpoint.
Impact:
$1.9M validated sales
opportunities driven by high-performing digital campaigns in the healthcare space
$750K in projected savings from retiring legacy digital systems and consolidating vendor spend in the healthcare space
2× educator outreach
during a milestone campaign for a national nonprofit in the adolescent learner space
15+ years of leading
brand and digital transformation across healthcare, education, and nonprofit sectors
5M students served by a digital textbook platform whose launch I supported with high-velocity creative direction
What I help organizations navigate:
Website modernization and optimization
Brand evolution
Content strategy & governance
Organizational alignment and adoption
Scalable systems for growth
Brand Systems
BRAND STYLE GUIDE, HOLOGIC
ACQUISITION REBRAND, ABBOTT
BUSINESS BRANDING, CRISTA CRAFT
Selected Visual Storytelling
Throughout my career, I've used illustration, environmental graphics, animation, and visual systems to make complex ideas more understandable. While my work today focuses on digital experience, strategy, and transformation, these projects reflect the same belief: thoughtful design can bring clarity, build trust, and help people navigate complexity.