Cengage Unlimited was a major bet — the company's first digital subscription offering in a highly competitive market, with real concern that a competitor could move first.
The launch required a confidential, accelerated timeline and a creative leader who could translate an established direction into a cohesive, multichannel presence without losing speed or brand integrity.
My role:
Directed cross-vendor production under tight timelines.
Ensured consistency and quality across social, digital, and large-scale environmental placements.
Guided execution from concept through rollout and installation, balancing speed with brand integrity.
Impact:
Delivered a unified, high-impact launch presence across digital and physical environments.
Supported the successful rollout of a new platform, contributing to adoption by more than 5 million students.
Extended the campaign into high-visibility local placements, reinforcing brand presence in key markets.
