Neurala was preparing to launch Brain Builder — a SaaS platform that made AI model training accessible to non-technical users. The challenge was a classic one for deep tech startups: genuinely innovative technology, but positioning that didn't yet communicate its value to buyers unfamiliar with AI.
My role
Led go-to-market brand strategy for a first-of-kind AI SaaS product.
Developed positioning that translated technical complexity into accessible buyer language.
Built a scalable brand system to support rapid growth across sales, marketing, and product channels.
Impact
Brain Builder launched as a credible, accessible enterprise tool. Within a year, Neurala doubled its customer base — with the brand system providing a scalable foundation for continued growth.
Brand Style Guide, v1
Before any creative work began, I established foundational brand standards to ensure every customer touchpoint communicated a consistent identity — built to scale with the company's rapid growth.
Illustration System
AI training is conceptually complex. I developed a visual language that made Neurala's technology intuitive for non-technical buyers — turning abstract processes into consistent narratives across sales, marketing, and conference channels. This system gave the team a unified toolkit rather than one-off creative solutions.
Sales Deck
The sales team needed a tool they could adapt without breaking brand. I built a modular presentation framework that simplified AI prototyping into a clear buyer narrative — enabling consistent positioning across every client conversation.
Brain Builder Landing Page
The launch page had one job: convert curiosity into trial sign-ups. I directed the content strategy and UX approach — leading with ease-of-use and real user scenarios rather than technical specs — to lower the barrier for non-technical buyers and drive demo engagement.
