I joined the AI startup Neurala as they prepared to launch their SaaS platform, Brain Builder.

My role

  • Establish a cohesive brand foundation

  • Translate the complexity of AI training to improve go-to-market storytelling

  • Develop the creative assets needed for launch

  • Developed a scalable visual system to support rapid product and marketing growth

Impact

The launch positioned Brain Builder as a user-friendly, professional-grade AI tool and lead to the company doubling it’s customer base within the year.

Illustration System

Working closely with Neurala’s senior team, I developed an illustration approach to support conference presentations, white papers, social and web content. These visuals made technical concepts approachable while reinforcing brand consistency across all channels — from investor decks to environmental graphics.

Sales Deck

I developed a modular sales presentation that gave the team a strong starting point for client conversations. The deck simplified the complex process of AI prototyping into a clear, structured narrative — setting a clean, confident tone that reflected Neurala’s brand and technology.

Brain Builder Landing Page

For the Brain Builder launch, I designed a product-focused landing page that highlighted the software’s intuitive interface and ease of use. The page incorporated video elements that simulated the actual user experience, encouraging visitors to engage with an interactive demo and sign up for trials.