Facing History & Ourselves’ 40th anniversary marked a pivotal moment to reflect on four decades of impact while engaging a new generation of educators and supporters.
I partnered in shaping the “High Road” campaign concept and led its translation into a cohesive, multi-channel campaign across digital, print, and environmental touchpoints.
Social Campaign
Challenge
Honor 40 years of impact without feeling retrospective or static
Engage both long-time and a new generation of supporters and educators
Translate a complex, mission-driven program into a clear, compelling campaign
My Role
Directed the development of campaign assets across social media, publications, events, and public-facing materials
Adapted the campaign concept to resonate across distinct audiences while maintaining a unified voice
Established visual and messaging consistency across all touchpoints
Impact
The campaign doubled the organization’s outreach to educators and surpassed fundraising goals
It reinforced Facing History’s mission through clear, accessible, and emotionally resonant messaging
Posters for events & offices
Streetlight banners
Annual Report