As my client’s business grew from pop-up markets and Etsy sales into a rapidly expanding direct-to-consumer brand, its visual identity and digital presence no longer reflected its momentum.
My role
Create a cohesive brand system that could support increased visibility and strengthen recognition
Advise on brand naming, positioning, and messaging
Direct the development of a visual system aligned with the product’s distinctive aesthetic
Impact
Enabled the transition to a more professional, commerce-ready digital presence
Strengthened brand consistency across social, product, and future website experiences
New scalable system supported continued growth across channels
Mood Board
Logo Iterations
Logo lockup, business name, and tag line.
Photo Styling
Home Page Mockup
Thank You Notes
