As Abbott Laboratories acquires new companies, each product line is integrated into a distinct brand system that aligns with—and strengthens—the master brand.

My role

I developed the brand system for a newly acquired lab testing business—refining iconography, creating photo libraries, updating technical illustrations and designing central marketing assets. My work had to be consistent with Abbott’s master brand while preserving clarity at the product level.

The result

The result was a cohesive, scalable visual system that enabled future collateral to be produced efficiently while maintaining alignment across the Abbott portfolio.

Thematic Image Libraries

A collage of four images: a person riding a bicycle on a city street during sunset, a woman smiling while driving with sunglasses on, a child wearing a red hat crossing a city street at dusk, and a young boy smiling happily in the backseat of a car.

Collage of four images illustrating safer and healthier work and community environments: workers on a construction site, a business meeting, pedestrians crossing a street, and wind turbine inspectors at sunset.

Marketing Brochure

Brochure cover on medication monitoring with an image of a woman in a lab coat talking to a man and a child holding a toy airplane in a park.

Open brochure with green and blue pages. Left page has text discussing point-of-care testing and laboratory confirmation, with icons of test tubes at the bottom.

HCP Instruction Booklet

Brochure cover featuring a busy crosswalk with pedestrians walking, overlaid with text about a urinal drug screening device from Abbott.

Instructions and diagram for a urine test procedure, showing steps to immerse test strips in urine, avoid touching plastic, replace the plastic cap, and place the device on a flat surface, with illustrations of the test device and urine sample container.