ADL and Bites Media partnered to create a media literacy curriculum for high school students and needed a design system that would support assets ranging from web pages to social media posts.

My Role
I designed a flexible visual system that unified the partnership while accommodating both brands’ distinct voices. This included developing:

  • a central identity

  • a scalable set of social-ready lockups

  • Figma-based components and mockups

Challenge

  • The partnership brought together two brands with fundamentally different tones and audiences.

  • The work needed to feel credible and for educators, while also engaging and accessible for students.

  • The system needed to support content long-term across digital channels.

Impact
The system supports a growing library of curriculum materials distributed through ADL’s national education network, helping ensure a cohesive and engaging experience for students and educators across channels.

Inclusive, simplified figures designed for broad student recognition and cross-context use.

Modular digital system adaptable across content themes.

Social-ready lockups to support distribution beyond the classroom.